"Yesterday's formula no longer applies" is the simplest way of capturing our industry today. Market volatility and economic uncertainty require that we continually question and re-evaluate the way we do business. Despite this condition, the custom home market continues to show a steady incline and we as an organization are always looking to explore new marketing opportunities.
It's an exciting time, and we recognise the need to improve the way we market our product. Creating a digital funnel exclusive to marketing a Marcraft Home, will open up greater channels to communicate and forge new relationships with prospective buyers, while increasing exposure of our brand name within the builder community.
Non-traditional channels (i.e. Facebook, Twitter) online media tools and sources, and portable digital devices (Blackberrys, iPhones, iPads) help us share information in new ways; marketing our projects in a more dynamic, inclusive manner. Facebook connections and fresh voices expressing how a home "bonds" with its surroundings and the people who live there.
This evolution led us to establish a Social Marketing position within our company, partnering with an award winning marketing team; Buyric.com and The Pinnacle Group. This partnership has opened our eyes to new ways of creating interest and excitement in our developments. We understand that success in this industry requires an openness to new ideas and seeks ways to encourage an internal culture of adaptability.
When we do that, we create a trend that benefits our industry today, and the homeowners of tomorrow.
